The advocate for New Zealanders mental health
BY Charyl Robinson

I Am Vape: A Picture Book About the Dangers of Vaping.

• 1 min read

You need to read I Am Vape: A Picture Book About the Dangers of Vaping. It’s a sharp, unsettling look at how vaping hooks young people, wrapped in the deceptively simple form of a picture book. Don’t be fooled by the format—this one isn’t for little kids. It’s for anyone who thinks vaping is harmless, or worse, just a bit of fun.

The book’s strength is in its directness. There’s no preaching, just a stark, clever personification of Vape itself—seductive, insidious, and entirely indifferent to the people it ensnares. You’ll recognise the marketing tricks, the misinformation, and the way it’s all designed to keep people hooked. It’s uncomfortable in the best way, because it forces you to see vaping for what it is: an industry that thrives on addiction.

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